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E018 - Represent Clo Founder: Building The Best Brand In The World (George Heaton)
First Things THRST
The Crossover of the 24 7 Line Up
There's more people coming to the brand 4247 and then going into the mainline, which we never thought would happen. We always thought it'd just be people that getting into training from the mainline. Where they coming from? Well, we did a collab with wit. Like they're coming from CrossFit gyms. They're coming from Pyrox events. People are seeing everyone running around Hyrox in it. Then they buy into owners club. So you basically you put on an event which you sponsor it and you get everybody wearing the clothes. No, we're not even sponsored at Hyrox yet. It's just because we do it and because a lot of the guys who wear
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