The Crossover of the 24 7 Line Up

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There's more people coming to the brand 4247 and then going into the mainline, which we never thought would happen. We always thought it'd just be people that getting into training from the mainline. Where they coming from? Well, we did a collab with wit. Like they're coming from CrossFit gyms. They're coming from Pyrox events. People are seeing everyone running around Hyrox in it. Then they buy into owners club. So you basically you put on an event which you sponsor it and you get everybody wearing the clothes. No, we're not even sponsored at Hyrox yet. It's just because we do it and because a lot of the guys who wear

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

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Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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