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S2 E3: The Easy Way to Make $500,000 A Year / Sniff Collab / Grove Collaborative Decimation
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What's the Economics of These Collabs?
Roxanne Jones: "Waitlist a complete bullshit. Get money today and be like, hey, look, we're going to ship this out later on" She says the brand did 10 times more revenue than any other collab they've done in eight months. The company didn't want me to share the number but basically like mid six figures is what they did in this collab.
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