The Border Line Psychotic Obsession With Newness and Freshness

Sulea: I think there is this border line psychotic obsession with newness and freshness. But when you're talking about the branding of business, i think it doesn't translate as well. Sulea: Rather than sort of looking at the data and analyzing what's working...you kind of throw all that out and start from scratch. You're kind of re inventing the wheel over and over again.