This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose cover image

The Future of Podcasting: Is a Bear Market on the Horizon? (360)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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Is the Podcast Business for a Big Tech Company, a Mediocre Business Model?

The future of audio as a subscribed audio is I think that's a, I have, my gut tells me it's a good business. The challenge of getting private podcast as a content marketing vehicle will continue to be difficult. It'll be very much like every other entertainment platform is a tale of the 99 in the one and no audience to the 1% who have big audiences. And the goal as with every other, if you're an author,. if you're a filmmaker, if you’re a musician, is you are part of the 99%.

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