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How to Be a Director of Marketing
The director of marketing is the glue. That's their job with inside of the ecosystem of the practice. At scale, you have to invest in people and look on how to get your time back. If you're looking for more of a cost-effective approach,. A director of marketing doesn't necessarily mean that they're posting on social media or making edits to the website. They're doing the SEO, they're running the ads.