339: Capitalizing B2B BUYING TRENDS
Renegade Marketers Unite
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The Role of Emotion in Demand Creation
Marketers have gotten so good at demand capture with the traditional playbook that we sort of lost the art of actual true demand creation. And fundamentally, we're talking about emotion versus logic here. The traditional playbook is really about like trying to connect to somebody with their brain and all that. But finding these magic moments, what I call the marketing qualified account that's showing intent and buying signals and then reaching out at the right time is the next key part of the playbook.
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