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Active Life - Who's Active Life For?
The focus of the fitness industry is to maximize physical expression. If youare in a position where you're risking permanent loss of your life style, that's going to be a medical industry problem. They are helping you to rescue physical ability before permanent loss. And so i put it in three different buckets. The active life professional, the former coach who came through the education, that's the jim owner who would find their way to us. and then the gim owner who only wants to solve that high level problem. It should be either because you're somebody who is finding yourself not fitting in in the fitness industry or if you have been failed by health care.