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Top Ten (or so) Pricing Principles

The Soul of Enterprise: Business in the Knowledge Economy

CHAPTER

Transforming Pricing Strategies

This chapter explores the evolution of pricing principles, emphasizing the dynamic debate over whether pricing drives strategy or is shaped by it. The speakers discuss the shift from traditional service models to subscription-based pricing and the need for professionals to guide customers towards transformative experiences. They highlight the importance of differentiating unique offerings in marketing strategies to command higher prices, critiquing the trend of imitation in the industry.

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