When They Go Low, We Go… (Live at the Code Conference)
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The Moral Imperatives of Campaigns
The moral imperatives is to call em out aggressively, especially from trusted sources. Big voice, big lie, call em out with everything you got. Cut off their oxygen. I err on the side ofof all campaigns. All communications is about introducin new information. And so if it's a battle of new information, you engage. That's generally the rule fot. Second a someone is close to obtaining or obtains political power, then the calculation has to change. The mechanics of it involves symmetry. If somebody writes a letter to the editor, that senator bag of doughnuts is one, two, three, you ignore it. If somebody's on the front page of the paper
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