Using the Right Tool for the Right Job

The Download is brought to you by Magellan AI. Track the trends in spend, ad load, podcasts on YouTube, and more with Magellan AI's advertising benchmark report for Q4, available now.The stories covered this week are:

• 6 AI tools podcasters are using for new ideas, editing, and more — and why they're skeptical of ChatGPT
• Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech  
• News publishers lament the role of verification firms in the programmatic market 

Quick Hits: The JAR Audio Pilot Competition for Emerging Women Podcasters is now accepting applications. The winning idea will be produced as a pilot episode with JAR audio collaborating with the creator. The deadline for submissions is May 1st. Sessions from Veritonic’s Audio Intelligence Summit are now available on Veritonic’s website. For those who missed out, or are interested in reviewing what they saw in person, the seven sessions are now live, including the panel on attribution and brand lift that includes our own Bryan Barletta. What Are the 3 S’s of Programmatic Podcast Advertising? By Mattia Verzella on AdMonsters. Spreaker’s Head of Business Development breaks down the rise of ad trading in podcasting, the challenges faced by both publishers and advertisers, and details how the three S’s can solve for them. For the episode's full transcript, please visit SoundsProfitable.com/Podcast