Mediate agencies will set k p ees that are not volume base numbers. They want to do em on rates and ratios. The more i can say i'm spending, the more i'll be happy with my results. There is never inherent business value in a ratio or rate because you're combining two metrics.
How do we measure the performance of this podcast? With well-formulated KPIs, of course! With targets set for them. Since Tim is the taskmaster who insists we revisit our KPIs every year, we decided he would be our guest for this show, and Michael and Moe would take turns trying to stump him with impromptu role playing as difficult stakeholders in challenging scenarios. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the
show page.