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#187: K.P.I. - Three Letters at the Root of Analytical Angst

The Analytics Power Hour

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The Conversion Rate Is a Good Thing, Isn't It?

Mediate agencies will set k p ees that are not volume base numbers. They want to do em on rates and ratios. The more i can say i'm spending, the more i'll be happy with my results. There is never inherent business value in a ratio or rate because you're combining two metrics.

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