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Let’s Talk Content Creation - Keynote Pt.1 | Ep 402
The Game w/ Alex Hormozi
Why Should I Listen to You?
The frame matters a lot. We should have this question answered for ourselves and our prospects before creating content. Elon muss makes a tweet that's like, i'm on the toilet, and it gets like, 500 million shares,. Cause it's elon, right? And he has a brand that he's established, and there's context there. A lot of you are making content from a weak frame. If isno, sfreu, don't do it, right? Which is why this worked for me this time, right? That's the context. But if you have the wrong heart behind it, ifyou have the wrong fuel that's making it, no one will listen
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