Do you feel that the quality of clients has fundamentally changed in thee 50 years you've been practising e? Now, is very funny, that really what happened in the old times. In the old times, there were very few good clients, and most of the people were not aware. To day, there are a lot of young people in in the companies. They think they know everythingee, realities thatdot, they don't. But theyr very ademant, and theyre very commercial. Are not open and unintelligent, not cultured enough. Basically, they might be intelligent, unar not cultured enough,. And therefore the communication becomes very difficult because they articulate their wants round
Legendary graphic designer Massimo Vignelli, best-known for creating the iconic New York City subway map, discusses intellectual elegance, education, love, the pitfalls of marketing, and his long career in design.