Data Science and Behaval Science Can Work Together

Most organizations have a lot of data driven wase to make decisions. Where does behavior or science fit in this mix? And how do you and your team work with, say, marketing stakeholders?, she asks. I think we work really well with all those colleagues,. i think it's great tose the wealth of date o its coming hour that's more valuable these days. She adds: "Data can't come up with the idea, the creative nudge, or the re wording"