Francesca Bolla Tripodi, “The Propagandists’ Playbook”
MIT Comparative Media Studies/Writing
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The IKEA Effect and the Deep Story of Young Voters
I don't think we know what the deep story is of young voters, and that's a huge missed opportunity. A computer programmer was able to scrape the metadata from YouTube and show how progressive youTubers and conservative YouTubers tag their own content. The number one tagger of the phrase feminism was I think Jordan Peterson. And yet, so I think there's strategies and ways for people trying to use the IKEA effect for their stories.
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