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12min chapter
[Supplements] Separating Science from Snake Oil w/ Mike Matthews, Anders Varner, Doug Larson, and Coach Travis Mash #764
Barbell Shrugged
Crafting 'Stronger than Yesterday': A Fitness Journey
This chapter delves into the creation of the motivational fitness book 'Stronger than Yesterday', focusing on its structure as a daily reader for all fitness levels. The speakers discuss the importance of pre-testing ideas through social media metrics to refine content, ensure audience engagement, and drive effective marketing strategies.
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