The Culture Kit with Jenny & Sameer cover image

The Key to Keeping a Culture Strong

The Culture Kit with Jenny & Sameer

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Measuring culture through digital trace data and establishing a strategically relevant culture

Exploring the extraction of cultural signals from digital trace data and the importance of triangulating data sources for a comprehensive understanding of organizational culture. The chapter also emphasizes the link between strategic culture development and organizational success, using Southwest Airlines as a case study.

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