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4min chapter
Greeting Cards (Replay)
The Economics of Everyday Things
The Evolution of Greeting Cards Across Generations
This chapter delves into how various generations have shaped the greeting card industry, highlighting the dominance of baby boomers in the past and the changing preferences of Generation X and millennials. It examines the resurgence of demand for personalized, high-quality cards amidst the ongoing presence of established market leaders.
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