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#71 - Tactics and Strategies to Attract New Leads with Penny Cooper & Christina Vieira

The Lounge with Travefy Academy

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Strategies for Attracting New Leads and Building Client Loyalty

The chapter explores creative lead magnet ideas such as videos, itineraries, e-books, and curated blog lists to capture potential leads' attention and drive them to the website. It emphasizes the importance of providing valuable content and personalized communication to attract ideal clients and shift the focus from sales to solving clients' problems. Additionally, the chapter highlights the significance of continuous improvement in client communication, utilizing email automation, and implementing a strategic follow-up sequence to build loyalty and relationships after a client's trip.

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