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Women’s football boots: A bad fit?
Business Daily
The Challenges of Marketing Football Boots for Women
Dr Kat Ockom Kryger is a senior lecturer in sports rehabilitation at St Mary's University. She specializes in female football health and football boot research. 99% of the top players are not wearing shoes that are made for them, she says. As an industry, we can do better to cater to our female athletes, she adds.
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