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Building Banking That Feels Like Your Favorite App with Ally’s Sathish Muthukrishnan

The Frictionless Experience

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Navigating Digital Transformation in Banking

This chapter explores the multifaceted challenges of digital transformation in banking, emphasizing technological and organizational hurdles, as well as emotional resistance. It highlights the journey of Ally in creating a unified digital experience through the One Ally Vision, which significantly improved customer retention. Additionally, the discussion underscores the importance of change management and understanding emotional investments during the transition to new technologies.

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