2min chapter

In Growth We Trust: Marketing | Growth | Startups cover image

🔮 First 1,000 downloads, Grey hat tactics and Dopamine hits

In Growth We Trust: Marketing | Growth | Startups

CHAPTER

The World of Two Types of People

I don't want to live in a world where everything is performance optimized. As long as there are big companies out there that are still doing this creative branding stuff, then that's cool. And I think you can be, I guess it is brand awareness. It's kind of seen like a bit of a dirty word but you can do through an ad that is optimized to drive some kind of conversion event. We'll find some examples of that and we'll put them on the LinkedIn page and see how they do.

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