6min chapter

Social Media Marketing Podcast cover image

Customer Advocacy: How to Get People to Talk About Your Company

Social Media Marketing Podcast

CHAPTER

Are You Going to Game the Language in Your Customer Service?

In the first 100 days of a business, focus on finding out what your customers really want. Go beyond what they said they want to what they really want. Investigate more about your customers and only then respond after you've investigated them. Give them unexpected little things, even as simple as thank you notes. Share your work in a way that shows you did home work using a variety of different communication tools.

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