Positioning with April Dunford cover image

Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

Positioning with April Dunford

CHAPTER

Transformative Customer Targeting: A Journey to Clarity and Growth

This chapter explores the critical importance of understanding and targeting specific customer segments to drive business growth. Through real-world examples, it illustrates how focused messaging and alignment with customer needs can lead to remarkable improvements in signups and conversion rates.

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