127: A New Era Of Brand Trust ft. Lex Suvanto CEO of Edelman Smithfield (LIVE)
The Bid
The Impact of the Banking Crisis on Trust in the Financial Services Industry
Financial services is among the least trusted sectors, second only to social media. Only 38% say financial firms serve the interests of everyone equally and fairly. A majority of people are concerned that recent disruptions will impact their own bank. Twenty-two percent small but meaningful say they would look for an alternative bank.
The rise of the internet and social media has heralded in a new age of information, but also of misinformation. Trust is a critical factor that influences consumer behavior and can make or break a company's reputation and bottom line. So how can businesses and brands drown out the noise and protect their reputations and why does it matter to investors?
Lex Suvanto, CEO of Edelman Smithfield, a specialized financial communications boutique joins Alex Craddock, CMO of BlackRock to uncover the future of unlocking brand trust.
Note: This episode was recorded live in front of an audience in Miami, a key financial center for Latin American investors.
Sources: Edelman’s Brand Trust Barometer 2023
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