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SPOTLIGHT: Skipping the SMB Trap and Building for Big Brands with CEO Matt Allison

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Navigating Media Impact with AI

This chapter explores the evolution of a company focused on transforming how enterprises understand their media impact using advanced technologies like ChatGPT. It discusses the challenges of scaling a product for large clients, such as Walgreens and Hershey, while ensuring effective communication and customer retention. The conversation highlights the transformative role of AI in product development and the shift from traditional sales to product-led growth in the tech industry.

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