The Impact of Lockdown on Online Ordering

I think we've all had one of those subscriptions that's nylon impossible to get out of. We don't want to be that brand, so we've made it really transparent. You can change it up anytime. And you take the subscription out in the first place based on how often you shave. So you start in the right way and you can control it throughout. I think lockdown has seen a reduction in shaving generally, but as a growing brand and as a direct, a truly omnichannel business during the first part of lockdown where people weren't going out to stores. People who were heavily reluctant beforehand, and there's always been that degree of reluctance, are happily less in the UK