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EP 324 John Preston on 40 Flushes to Grow Your Business

The Jim Rutt Show

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Understanding Marketing Value and Employee Culture

This chapter explores the economic significance of customer leads and lifetime value in business marketing strategies. It emphasizes the need for unique selling propositions and open communication to differentiate from competitors and foster a positive company culture. Additionally, the chapter discusses the essentials of effective marketing expenditure and the contrasting strategies of immediate versus sustained customer engagement.

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