Nike's Keep It Tight Campaign

The rivalry between Nike and Adidas has been intense for decades, but always respectful. But with intensity comes… defectors. Just three at the beginning, who set out to create a “Disneyland for designers.” And it worked. For the first time in a long time, the Swoosh was outperformed by three little white stripes.

But it’s not all bad. The constant competition drove both companies to produce better shoes, better apparel, and have made each other better businesses. As the sneaker wars enter a new era, who will come out on top? Time will tell, but if Phil Knight knows anything at all, it’ll be the company who isn’t afraid to fail.

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