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#190 Jordan Syatt l Garyvee Personal Trainer, 4X BODY WEIGHT DEADLIFT, SYATT FITNESS

Dave Tate's Table Talk

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The Importance of Failure

"I'm just a meathead telling you what I picked up along the way," he says. "It's where that's kind of how I've always wanted to position myself as like, I'm not a fucking expert in XY or Z." His squat manual sold zero when it went on sale two weeks after its release. He spent nearly a year creating and editing his own product for an affiliate marketing campaign.

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