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Pay Once, Own Forever: How Jason Fried and 37 Signals is Challenging SaaS with the 'Once' Model

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Rethinking Software Ownership in a Subscription World

This chapter examines the shift from traditional software ownership to subscription models, highlighting IBM's role in the evolution of the software industry. It introduces the 'Once Family of Products' by 37 Signals, which advocates for a one-time payment model contrasting with ongoing SaaS subscriptions. The discussion encapsulates the motivations for this pivot and addresses the larger implications for users seeking a more autonomous software experience.

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