To easily recommend a product, that product needs two things. It's lame to recommend something that doesn't have a lofty promise. Specificity can really help. People love giving value. If you arm people with something that helps solve a painful problem that they can recommend, they will and then you'll grow.
Your startup will only grow if you design for and facilitate word of mouth. The big mistake people make is thinking their business will generate that WoM growth - the key is making sure the conversation is already happening before you build a product. We'll talk through strategies for this today, with a little help from a wine investing platform and a product to help a two year old sleep.