Product Marketing

I think when you want to overhaul it all or change it, there are much faster ways to sort of smoke test it. You can throw up 50 different versions of a digital m ad and see which ones perform the best really quickly. And even with sales, if you have a couple of really talented strs or account executives, you can pluck a couple of them and give them four different variations of a scrip to try out. That seems to just make a lot of sense.