Retina Integration

Marketing is important and obviously the digital advertising on Facebook and Google played a huge part in that. You have to get to the basics first, right? And we talked about it. Good product. We nailed that. Perhaps equally or more important is the brand and what does the brand stand for? Like if you looked at it, especially in apparel, right? Yeah, right. There's really not a huge barrier to entry, particularly an active where everyone's trying to do it. How do you stand out? Because I would argue just because you have good product does not mean you're going to be successful. It's going to be difficult but there are other ways to bid this.

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