Comedian Peter teal says failure is cool if you understand why it didn't work. He believes people are more successful when they have momentum, and not because they just ld, like seven times. In some countries the scarlet letter of business te the red letter, be on your chest - that's a huge stigma for those who try to start their own businesses. The world has moved on so much since his book was published in 2012; he doesn't know how to predict what will happen next. His advice: "You don't want to fail fast."

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