The Song of Significance

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Milton Friedman was fundamentally mistaken when he announced that the only purpose of a corporation was to maximize shareholder value. But what it did was give senior leadership a license to loot and pillage and to justify all of their actions. Most people had a regular job seeking a career that would last a long time as they incrementally followed instructions. And this isn't natural. It's just common for 80 years, but those 80 years are up. We're going to shift now enabled by this distributed asynchronous world of work to create value for others horizontally instead of vertically.

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Beyond money, what truly matters is meaning and purpose - feeling like your work and life make a difference. Studies show significance is key to satisfaction.

Yet workplaces often keep us from these feelings. Seth Godin explores how to transform work into a source of fulfillment and purpose.

Seth has inspired many through his insights on work culture, leadership and spreading ideas. His latest book, The Song of Significance serves as a manifesto for creating a more human-centric workplace.

We discuss:

Embracing change as the new normal
Reimagining the workplace to enroll, empower and trust everyone
How the past few years have trained us to embrace change
The importance of taking responsibility for meaningful work
Rediscovering the value of human connection at work

This is a must-listen for anyone seeking a more purpose-driven approach to work. Seth's book can help transform workplaces and create an environment where everyone can do their best work.

You can find Seth at: Website | Instagram

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