Branding Evolution and Consumer Insights

This chapter explores effective branding strategies within the food and beauty sectors, focusing on the success of niche players like Viba and the adaptation of larger brands such as Nestle and Procter & Gamble. It examines pivotal moments in brand management, particularly in the Indian beauty market, detailing strategies that resonate with evolving consumer sentiments. Through anecdotal evidence and case studies, the discussion highlights the complexities of market positioning, consumer behavior, and the ongoing shift toward natural beauty standards.