4min chapter

Masters of Scale cover image

Drybar founder Alli Webb’s messy truths

Masters of Scale

CHAPTER

Reimagining Wellness: The Squeeze Journey

This chapter explores the founders' creation of Squeeze, a massage service aiming to bridge the gap between low-cost chains and luxury spas. It highlights their innovative app-based booking system, future expansion plans, and the personal habits that emphasize mindfulness and self-care among entrepreneurs.

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