The Culture of Consumption

This chapter explores the vast influence of Costco as a major player in American consumerism, emphasizing its role as the largest importer of saffron and the experience of shopping in large superstores. It reflects on personal stories that illustrate the emotional ramifications of consumer culture, waste, and familial ties, particularly examining the interplay between love and materialism. Through these narratives, the discussion highlights the complexities of identity formation, societal patterns, and the deeper needs driving consumer behaviors.