Magnetic Stories

In his new book, Ye talks about how there are five different kinds of magnetic stories that people can tell. How do you identify a good story? Yes, it might wortic. When i was trying to come up with a title for the book, i i always have a working title. And so what goes into making a story great? Your new books called magnetic stories. So we'e got creation anwe got culture. Then you've got community. It could be corporate responsibility type stories or even your employees doing things in the community beyond their standard duties and responsibilities. For some reason, every book i've written, the working title, ha never been without the actual title.