
Ep. 52: New Ad Forecasts! + Pharma Ads, Paramount-WBD, CPG Mayhem and More
Madison and Wall Podcast
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Navigating Advertising Trends Amid Economic Shifts
This chapter explores the advertising economy in the U.S. and Canada, emphasizing recent growth in ad spending amidst inflation concerns. It examines key trends affecting the landscape, including challenges in open web revenue and shifts in the consumer packaged goods and pharmaceutical sectors.
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