
Get Bob Moesta’s Expert Advice on Innovation
The Jess Larsen Show on Innovation & Leadership
00:00
The Power of Storytelling
"I have this notion of what I call the layers of language okay and that most people start with what I called the pablam layer which is this layer of language which we can all agree to," she says. "It's usually mom and apple pie it's all these things that you can never refute right and you start to realize like well what does that mean." She goes on to discuss her mentor Chris, a former FBI agent who now works for an anti-trafficking charity: "He said that like Chris is the real deal like that's what he was like on the job before the book".
Play episode from 43:41
Transcript


