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How Do You Identify the Role of Individual Behavior Change in the Model?
A change in one system could lead to a rapid change, or so called tipping point, in a different system. People tend to want to be similar to others in their social network,. And what that means is that, depending on the strength of that effect, you can get kind of a very sudden and kind of rapid changes. The other really important feedback we look at is what's called a credibility enhancing display feedback. This is the idea that if you undertake a costly personal behavior, change ar in ways that are consistent with your underlying values. Then that asse changes your credibility as an advocate for those collective changes.