$100k In 45 Days w/ No Audience, No Email List, & No Product
Capitalism.com with Ryan Daniel Moran
00:00
Navigating Product Testing and Launch Strategies
The chapter explores the speaker's journey of testing a product with a focus group of 50 individuals before launching it, emphasizing the importance of customer feedback and market understanding. It details the transition from selling Margarita mixes to developing syrups, focusing on clean, low-sugar products, and utilizing cold traffic for marketing success. The chapter highlights the significance of refining products based on feedback, running targeted ads, and the evolution of the business amidst challenges like COVID-19.
Transcript
Play full episode
