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2min chapter
Is Encyclopedia Britannica planning an IPO?
Marketing School - Digital Marketing and Online Marketing Tips
Intro
This chapter delves into Encyclopedia Britannica's surprising decision to pursue an IPO amidst competition from Wikipedia. It also examines the company's pivot towards AI licensing and contrasts its financial performance with that of Wikipedia.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode