The Real Impact of AI on Video Game Advertising

Rick Steves: It seems like so Johnny come lately because all the companies that we're going to talk about have been investing hundreds of millions, if not billions of dollars in AI for at least five or 10 years. He says there is an awful lot of speculation out there, both on evaluation side as well as on hype. And I think things are getting really dangerous because when I start hearing data and comparing it to a period where everybody was euphoric about the potential for technology, that's wrong.