I think Facebook genuinely is a lot more technical than other platforms. It's like, you know, like way before other platforms you could have access for someone to control your page. I think the moment they start introducing like some decent ad revenue, which they have started doing, that draws a lot of people. That does. Some people on Facebook, if you've got a video over three minutes, you got ads in it and it goes... Yeah. ... pops off. But Nas daily, I think his videos are too short. They're like one minute. Even... Oh, even...