
Decision Sprints with Atif Rafiq
Agile and Project Management - DrunkenPM Radio
00:00
The Importance of Product Ownership in Technology Transformation
The quality thing that you mentioned, that's for all the brands, all the companies you work for, that is part of the promise of every one of those organizations. Amazon, McDonald's, Volvo, I mean, that is something that can't slip. Well, 100%. Now, when it comes to technology, though, you know, if you take a traditional company, therefore, and therefore, it is not technology, those organizations may not have the understanding of what good technology is. And so I put just as much energy into how we're working to tell the setup, the structure, as I do into what we're shooting for in terms of the vision for the customer. Okay
Transcript
Play full episode