4min chapter

This is Product Management cover image

266 Generosity is Product Management

This is Product Management

CHAPTER

Creating a Digital Strategy for Non Profits

We're seeing that across industry is this, we need to adopt dig at all. There's no excuse not to any more,. A lot of them person ways of business or raising dona funds no longer exists in the same way, shape of form, that it did previously. What is it wit, the iitial friction, n so challenges a youe seen around driving adoption. The actual use of the tool. Like, once you sen up for your charitable savings account or your self directed taf, how do you start using it? And how do you create that engagement in the comtext ofdividual experience? Which is a key question, right for any product manager to stake what

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