Business models must drive social impact

What if saving lives and growing a company went hand in hand? Public health expert Myriam Sidibe thinks many businesses are going about social impact all wrong — and leaving millions of dollars on the table at the same time. Drawing from decades of experience, she reveals a playbook for brands to create real impact, proving that what’s good for society can be great for business. After the talk, Modupe challenges you to rethink mealtime conversations as opportunities to start sowing seeds for change.

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